Attribution & ROI Tracking

Know exactly which marketing dollars create revenue

Half your marketing works — the problem is knowing which half. We build end-to-end attribution systems that connect every marketing rupee to the revenue it creates — so you can confidently scale what works and kill what does not.

The Problem

• Ad platforms claim credit for every conversion, giving conflicting reports
• No connection between marketing spend and closed deals
• Budget decisions made on gut feeling, not data
• Unable to confidently scale winning channels

Our Solution

Full-funnel attribution: tracking every touchpoint from first click to closed deal, with data consolidated into one source of truth — so you see the real ROI of every channel, campaign and creative.

What Is Included

• Tracking infrastructure: Pixels, UTMs and server-side tracking configured
• Multi-touch attribution: First-touch, last-touch and multi-touch models
• CRM integration: Connect marketing data to closed deals
• Unified dashboard: One view of all channels and their true ROI
• Channel analysis: Know which channels drive real revenue, not just clicks
• Budget recommendations: Data-backed allocation of marketing spend

The Process

• Week 1: Audit current tracking and data sources
• Week 2: Configure tracking infrastructure and data connections
• Week 3: Build unified attribution dashboard
• Week 4+: Use data to optimize budget allocation