A/B Testing & Conversion Rate Optimization
Most businesses change their website based on opinions. We change it based on data. Structured A/B testing and CRO programs that turn every page into a measurable growth lever — without touching your ad budget.
The Problem
- Changes made on gut feeling — no proof they work
- Conversion rates stuck at 1-3% with no plan to improve
- Valuable traffic wasted on pages that don't convert
- Small improvements never compound into real revenue
Our Solution
A structured CRO program: hypotheses built from data, tests designed for statistical significance, and winners deployed at scale. Every change we make is backed by proof — not opinion.
What Is Included
- Data analysis: Heatmaps, session recordings and funnel analysis to find leaks
- Hypothesis development: Research-backed ideas for every test
- Test design: A/B and multivariate tests built for significance
- Test execution: Every test run properly with clean tracking
- Winner deployment: Winning variations rolled out across the site
- Monthly reporting: Clear impact on conversion and revenue
The Process
- Week 1: Deep audit of pages, funnels and conversion data
- Week 2: Prioritized test roadmap and first test live
- Week 3-4: Results analyzed, winners deployed, next tests queued
- Ongoing: Continuous testing compounding conversion gains
A 50% lift in conversion rate is 50% more revenue from the same traffic — for free.