Turning Solar Advertising Into Qualified Opportunities

Solar - Campaign Strategy + Lead Capture + Qualification + Automated Follow-Up

The Challenge

The business needed better lead quality and a more structured follow-up process. Ad spend was producing unqualified price-shoppers, consultations no-showed, and follow-up depended on memory - so serious homeowners slipped away.

The System We Built

• Campaign strategy: Savings-first messaging that attracts homeowners ready to talk numbers
• Lead capture: A calculator funnel that captures intent before booking
• Qualification: AI screening of bill size, roof suitability and budget
• Automated follow-up: Scheduling plus show-up reminders that protect closers' time

The Results

• 128 qualified consultations booked in 60 days
• 4.2x return on ad spend
• No-shows dropped sharply with automated reminders

Why It Worked

The calculator funnel educated homeowners with their own numbers before they ever booked. That meant every consultation was with someone who already understood their savings - so closers stopped wasting time on the curious.