Building a Predictable Property Lead Pipeline
The Challenge
The business needed a more predictable way to generate and manage qualified property inquiries. Lead flow was inconsistent, agents wasted time on unqualified prospects, and there was no system to track inquiries from first click to closing.
The System We Built
- Paid acquisition: Targeted campaigns built around the business's property types and buyer profiles
- Conversion funnel: Property landing pages designed to convert interest into qualified inquiries
- Lead qualification: AI screening of budget, timeline and intent within seconds of inquiry
- CRM workflow: Every buyer tracked and assigned from inquiry to closing
The Results
48 qualified buyer leads in 30 days - 42% lower cost per lead.
- 48 qualified buyer leads in the first 30 days
- 42% reduction in cost per lead versus previous campaigns
- Agents now spend time only on screened, serious buyers
Why It Worked
Instead of chasing volume, the system was built around qualification. Every rupee of ad spend went toward attracting the right buyers, and AI filtering ensured agents only ever saw prospects worth their time.